If Facebook advertising weren’t making significant profits for marketers, they wouldn’t use it. Marketing heavyweights who invest hundreds of thousands of dollars in marketing include entrepreneurs, marketing platforms, and experts.
User Statistics
About 3 billion users are active on Facebook, accounting for the largest social media platform share, with approximately 4.88 billion users.
Interestingly, the total number of Internet users is 5.19 billion, 94% of all Internet users.
Facebook alone accounts for 57% of all Internet users.
Marketers Using Facebook
Companies like Neil Patel, Mari Smith, HubSpot, Buffer and other digital marketing solution providers know that high visibility on sites with huge audiences like Facebook is essential to growing your business and keeping it in your customers’ minds.
Why Facebook?
With so many social media platforms, why do so many companies still use Facebook?
Marketers continue to use Facebook for various reasons despite the spread of other social media platforms, including:
Large User Base
Facebook has a vast user base through billions of lively handlers universally. Marketers can engage with users by engaging with content, joining groups, and participating in discussions. This engagement allows marketers to build communities around their brands, driving loyalty and recommendations among users.
Investing in your company profile pays off. If it didn’t, Neil Patel, for example, wouldn’t be trying to lower his bounce rate to attract new users to his profile.
Diverse Audience Demographics
Facebook attracts users of different ages, interests, and demographic groups. This variety allows marketers to tailor their campaigns to a specific target audience. In percentage terms, the largest group (17.6%) is men aged 25 to 34.
Interestingly, we thought women would take the top positions. However, according to Statista, men also rank second in active users. Overall, there are also more men than women among active users. Active men are 56.5%, while women are 43.5%.
Established Credibility and Trust
Facebook has been around for a long time and has earned the trust and authority of its users. Many people are accustomed to using it for social media interactions, making it a reliable platform for marketers to connect with their audience.
Compared to X (formerly known as Twitter), Facebook is stable and provides advertisers with consistency, which is essential when investing in your profile and marketing campaigns to build a large audience.
Comprehensive Advertising Tools
Facebook offers robust advertising tools, including detailed targeting options, analytics, and the ability to run multiple ad types (images, videos, carousels, etc.). This versatility allows marketers to create highly targeted and engaging campaigns.
Advertising can quickly increase your subscriber count. Start by using your blog content and promoting it on Facebook. Include contests, giveaways, and discounts in your ads to convert users into customers.
Integration with Other Platforms
Facebook owns several popular platforms, such as Instagram and WhatsApp. Marketers can use integrated advertising on these platforms to reach a wider audience and withstand a consistent brand presence.
Data Analytics, SEO, E-commerce Integration
Facebook offers extensive data and analytics tools that allow marketers to track the presentation of their campaigns in real time. This data-driven approach will enable marketers to brand learnt decisions and optimize their strategies for better results.
Moreover, despite the algorithm changes, Facebook still provides some organic reach. So, having a presence on Facebook can contribute to a brand’s overall online visibility and have SEO benefits.
Facebook has expanded its e-commerce capabilities by allowing businesses to sell products straight through the platform, making it a valuable channel for companies looking to increase sales and conversions.
Make You More Competitive
When you join Facebook, you’re suddenly competing with all the other companies like yours, and that’s a good thing.
Chances are your main competitors are already on Facebook; if they aren’t, they’re taking advantage of many people visiting their pages.
Also, when you enter the market, you will have the opportunity to analyze your competitors and see what they are doing. What are your competitors doing wrong? What are they doing right?
Final Thoughts
While there are many other social media platforms, Facebook’s massive user base, diverse demographics, powerful advertising tools, and established reputation makes it the platform of choice for many marketers.
It is impossible to be sure that all companies will achieve their sales goals with Facebook marketing. However, they are more likely to do so if they have specific social media marketing goals and a plan that matches their target audience.
